Schofield Watch Box

As part of a group project, we collaborated with Schofield Watch Company. A distinguished independent brand based in West Sussex. The brief was to design a new watch box that aligns with the style and narrative of their unreleased model, the B6, which draws heavy inspiration from the British coastline. The objective was to create a packaging solution that not only reflected the rugged, poetic nature of the coast but also remained authentic to Schofield’s distinct design language.

Drawing inspiration from the form of a mermaid’s purse, a mysterious and organic object frequently found along the shoreline, we developed a concept that subtly channels the coastal environment. Throughout the project, we maintained close communication with Schofield, incorporating their feedback and brand ethos into a series of refined prototypes. The final outcome was an elegant and functional watch box that echoes the spirit of the sea, enhancing the unboxing experience while remaining true to the character of the B6.